Brief
A local company came to us for our print expertise because they had a tricky print problem that was damaging their brand.

Their corporate colour printed differently on litho presses than it did digital print equipment. To make matters worse the tone also varied depending on whether the original artwork files came from their UK design resource or the HQ of their French parent company.

Solution
This was a real head-scratcher with no quick fix. So, we looked at things differently, challenged the status quo and adopted an experimental approach.

  • We created a slightly different colour mix that reproduced consistently across all media.
  • We also used our saved colour templates to guarantee quality time after time.


Results

Our original thinking got their brand back on track, making sure all of their marketing materials could be printed consistently and professionally every time with no colour variations.